Company Profile

Bazhou SHUNFEI Household Products Co., Ltd. (hereinafter referred to as SHUNFEI) was established in 2020 and is located in Bazhou City, Hebei Province. It is a manufacturing enterprise integrating R&D, production, and sales of home storage and gardening products. Its main product lines include storage baskets, laundry baskets, shelving units, trash bins, and other home storage items, as well as root-control flowerpots (Qingshan Pots), pot trays, and other gardening supplies. The company also offers OEM services and custom processing tailored to customer requirements. Currently, the company employs 38 staff members, including 18 in production, 4 in technology, 12 in sales, and 2 in quality inspection. It operates a complete production line covering injection molding, blow molding, assembly, and quality control, and owns its own molds. Its primary sales channels are e-commerce platforms such as Pinduoduo (under brands like Huagu Xi, Jinhoulong Home Selection, and Jianju Storage Selection) and JD.com. Meanwhile, the company is expanding into overseas markets for gardening products. Annual revenue stands at approximately RMB 12 million, with R&D investment accounting for about 4% of total revenue. The company’s three core private-label brands are SHUNFEI, Shunhui, and Hongshengzhijia. Its business model combines direct factory sales, custom processing, and engineering‑related supply, and it can provide OEM services or modify product specifications according to customer needs.
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Company Profile
Strength advantage

Strength advantage

The boss personally selects the products, focusing on high-demand categories within the Bazhou manufacturing cluster. With a raw material procurement radius of less than 50 km, costs remain controllable. From August 1 to August 31, one of the sales reached ¥720,000 with a gross margin of 20%, validating the model of factory-direct supply combined with in-house telesales.
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Scope of business

Research, development, production, and sales of home storage products (storage baskets, laundry baskets, shelving units, trash bins) and horticultural root-control flowerpots (Qingshan Pots), with support for OEM branding and custom manufacturing.
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Scope of business

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